2013 March

Endorsed by the Competitor: Innovation and the Patent Battle

Companies use two types of approach to gain their competitive advantage these days; price war and innovation.   It is not that easy today to gain the competitive advantage through innovation. First of all, innovation itself is not that easy in an economy that is saturated with various innovative products and people have their needs on hand. Second, the innovation is expensive and investing in innovative ideas also involves risk. The third problem is what I am going to discuss…