2015 June

Time-sand (1)
When Seconds Matter: The One-Minute Pitch and the Dominance of Value Proposition

The trend in entrepreneurship and startup activities has been shifting in the last decades. Concepts such as lean startup, customer development, and business model canvas, were introduced to the world of entrepreneurship and shorter pitches replaced long business plans. The one-minute pitch has been increasingly used among investors and in business competition events, however, many technopreneurs have still problem presenting their business idea in such a short time. They believe that the innovation and the complexity of the business idea…